visual identity and branding for

The World Bank, a key GEF partner, played a major role in the GEF Seventh Assembly in Vancouver, supporting the launch of the Global Biodiversity Framework Fund (GBFF) to help countries finance biodiversity conservation. As a GEF implementing agency, it drives projects on climate resilience, pollution control, and sustainable resource management, while mobilizing financial and technical support to scale up global environmental initiatives.

The event's primary color palette was used, incorporating corporate colors to ensure coherence between both brands. The creative concept was developed using geometric illustrations representing nature and biodiversity, conveying a modern and structured visual identity that highlights the balance between sustainability and design. This approach not only reinforces the event’s theme but also enhances visual engagement across digital and print materials.

The entire event development was based on the established look and feel. A stand was designed and set up, along with branded merchandise, presentations, business cards, social media assets, and web materials. Every element was carefully crafted to ensure a cohesive and visually impactful brand presence across all touchpoints, enhancing audience engagement and brand recognition.

Social Media

Gallery

Take a look at some of the best moments from the event! From the branded stand and dynamic presentations to networking and custom merchandise, these photos capture the energy and creativity that brought the event to life.