Biodiversity COP16
Digital Communication Campaing
Objetives
Position the World Bank as a global leader in biodiversity finance and action at COP16, showcasing its commitment to nature-based solutions and the integration of biodiversity into sustainable development and climate resilience strategies.
Develop and implement a unified and flexible visual identity system for COP16, reflecting global biodiversity, ensuring accessibility, and enabling consistent communication across digital, print, and event platforms to strengthen recognition of the World Bank’s role.
Increase global awareness of the World Bank’s initiatives and partnerships on biodiversity, promoting investment, collaboration, and stakeholder engagement to catalyze future programs and funding opportunities in nature-based solutions.
Colors
The primary colors of green and blue have been chosen for their association with environmental and planetary themes, aligning with the bank digital look and feel.
The Blue color have been chose for the association with Corporate, knowledge management.
The dark green is the color used for the previous COP.
Key Visual options
Web Site
Digital Communication
In this key visual, we use solid colors to address planet-related topics. Green is used for forest-related issues, blue for ocean-related topics, and a combination of both colors is available for communications involving both forests and oceans.
Social Media
For social media, we created a series of versatile templates tailored to the event and campaign themes. The assets were organized into three categories—forests, oceans, and combined topics—and designed in Canva to support four language teams: Spanish, French, Arabic, and English.
More materials
