Objective

The goal is to create a communication strategy that ensures consistent design, effectively disseminates event information, and engages the audience. This strategy will promote the Inter-American Bank’s key messages, drive participation, and position the event as a vital platform for industry collaboration.

Landing page

Creating a dedicated landing page for the event provides a central hub of information, keeping the event top of mind for the audience. It’s also a powerful tool for generating leads and capturing contacts through growth marketing strategies, such as encouraging subscriptions or the download of relevant documents.

E-mail Marketing

After the event, follow up with an email campaign to share event highlights or key takeaways, express gratitude to participants, and extend invitations to future events.

Social Media Dissemination

Ensure consistent messaging across social media platforms by highlighting the panelists, outlining the agenda, and encouraging audiences to connect and participate in the event.